The History Of Red Crown Gasoline
Though gasoline sales more than doubled between 1911 and the end of 1914, increased competition caused Standard's market share to fall during that same period. By 1926, the company's gasoline market share in its five-state Western area shrank to 28 percent - down from 55 percent in 1919.
Following upon the success of Red Crown automobile gasoline, Standard introduced Red Crown aviation fuel in 1918, promoting the product through advertisements and through wider commitment to the growth of the aviation industry. In 1924, the company painted town names on the rooftops of its bulk plants to help guide aviators flying overhead.
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