Signal Gasoline: Guiding The Way Through History

 Signal Gasoline: Guiding the Way through History with Iconic Signal Gas Signs

Signal Gasoline, a once-prominent player in the American petroleum industry, left an indelible mark on the nation’s highways and byways, and its iconic Signal Gas signs were beacons of reliability and innovation. In this article, we embark on a journey through time to explore the fascinating history of Signal Gasoline, with a particular focus on the legendary Signal Gas signs that guided motorists and signaled quality for generations.

Birth of Signal Gasoline

Signal Gasoline was introduced in 1922 by Signal Oil and Gas Company, based in Los Angeles, California. The brand aimed to provide motorists with high-quality gasoline and lubricants while emphasizing trust and dependability.

The Rise of Signal Gas Signs

Signal Gasoline quickly gained popularity, and its distinctive signs became prominent fixtures along American roads. The Signal Gas signs featured a prominent “Signal” logo in bold, red letters, often set against a white or yellow background. These signs were designed to be eye-catching, ensuring that travelers easily spotted Signal Gas stations.

Expanding the Network

Signal Oil expanded its reach by acquiring and building a network of service stations across the western United States. The iconic Signal Gas signs marked these stations as trustworthy sources of fuel and automotive services.

Innovation and Marketing

Signal Gasoline was known for its innovative marketing campaigns. They introduced the “Go Signal” advertising slogan, emphasizing speed and performance. The Signal Gas signs played a central role in these campaigns, reinforcing the brand’s commitment to quality and dependability.

The World War II Era

During World War II, Signal Oil played a crucial role in supplying aviation fuel for military aircraft. The company’s dedication to supporting the war effort added to its reputation for reliability and patriotism, further enhancing the value of the Signal Gas signs.

The Changing Landscape

In the post-war era, as the American automotive landscape evolved, Signal Gasoline faced increased competition from larger oil companies. Despite this, the Signal Gas signs continued to shine brightly along the roads, guiding motorists to their dependable service stations.

The Chevron Merger

In 1965, Signal Oil merged with Chevron Corporation, one of the largest oil companies in the world. While the Signal Gasoline brand gradually faded, the legacy of its iconic signs remains an enduring symbol of a bygone era in American motoring history.


The history of Signal Gasoline is a tale of innovation, dependability, and American automotive culture. The Signal Gas signs, with their bold red lettering, were more than just markers of fuel stops; they were symbols of trust and reliability. Though the brand may have evolved and merged into Chevron, the memory of those iconic signs continues to evoke a sense of nostalgia for a time when Signal Gasoline guided motorists on their journeys, signaling the way to quality service and dependable fuel.



Original Advertising in a newspaper

Advertisement from a Newspaper about Signal Gasoline coming to Seattle

Signal Gas Station

Signal Gas Station with girls posing on top of the letters


Signal Gas Advertising

Go Further Signal Gas Advertising